Virgin Voyages intends to take the rock star lifestyle to sea. Its first ship, the Scarlet Lady, being constructed by Italy's Fincantierri, is scheduled to go into service in 2020 and last week the cruise line has announced that the suites on the Scarlet Lady will feature a rock star theme.
“Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences,” said Sir Richard Branson, Founder of the Virgin Group. “With these glamorous suites, Virgin Voyages is bringing rock and roll to the high seas and spoiling our Sailors like the rockstars they are.”
This does not mean that the suites will be equipped with groupies and illegal drugs nor will dropping the television out the window be considered acceptable entertainment. Rather, it means that the suites will incorporate the type of modern luxury that rock stars and other contemporary celebrities expect in their accommodations.
“We have combined brilliant design and Virgin Voyages’ epic Sailor experience vision to create a completely new version of luxury-- Rebellious Luxe, which is at the intersection of luxury and a rebellious attitude that makes everything we do different, indulgent and meaningfully relevant to our Sailors. Whether they want to sleep all day, praise the sun with yoga at dusk or party all night, our RockStar Suite Sailors can live out their fantasies aboard the Scarlet Lady,” said Tom McAlpin CEO of Virgin Voyages.
The “adult-by-design” Scarlet Lady will only feature 78 total RockStar Suites. These suites were designed by Tom Dixon of Tom Dixon's Design Research Studio.
Scarlet Lady will have 8 different variations of the RockStar Suites, detailed below. Each suite features a sea terrace, electric, adjustable lighting including blackout curtains and a gold-plated vinyl record player accompanied by an en-suite collection of classic records.
Massive Suite – The largest of the RockStar Suites is 2,147 sq. ft. including an expansive sea terrace complete with an outdoor Jacuzzi, a dining table for six where a staircase to help sailors make their way to dance on top of the table, a private outdoor shower, hammocks and a catamaran net for stargazing, circular sea bar loungers and a meditation area overlooking the ocean. Inside the suite that sleeps six is a living room large enough for entertaining, a music room and bedroom.
Fab Suite - At 950 sq. ft., an open wall separates the space into distinct bedroom and living areas, featuring an extra-long sea terrace with an outdoor shower, stargazing loungers, a hammock and a champagne table.
Posh Suite – This 833 sq. ft. suite features a fully stocked bar, record player, spacious living room, a peek-a-boo shower for gazing out at the ocean and an sea terrace complete with lounge chairs, outdoor shower and champagne table.
Gorgeous Suite – The 570 sq. ft. suite features an open plan lounge and bedroom, a luxurious bathroom with a window to see the sea, an expansive sea terrace featuring an outdoor shower, lounge chairs and a hammock.
Brilliant Suite – The 482 sq. ft. brilliantly designed suite has an open plan featuring a stocked bar with record player and sea terrace complete with a hammock swing chair.
Cheeky Corner Suite – Ranging between 607 and 847.8 sq. ft, the Cheeky Corner Suites’ wrapping panoramic views from the corner of the ship provide the perfect views of the sea with direct views of the sea, larger balconies with sofa loungers, interconnecting doors able to connect with adjacent sea terrace cabins and more.
Sweet Aft Suite – Between 416 and 661 sq. ft., this suite is positioned centrally at the aft of the ship, and provide the most-Instagrammable wake view directly from the bed or even from inside the shower. Guests can enjoy more views from the suite’s sea terrace.
Seriously Suite – Between 352 and 357 sq. ft, the Seriously Suite is the most popular RockStar Suite. The space features an open plan lounge and bedroom, sea terrace with chairs, plus a luxurious bathroom with a window to see the sea.
Virgin's vision of the rock star lifestyle is not limited to physical facilities. The line has explained: “RockStar Suites Sailors will live their best lives all taken care of by the RockStar Services Crew, from time of booking, to sail away and throughout their voyage. There will be backstage access for RockStar Suites Sailors at every corner, with early access to onboard entertainment, restaurants, Shore Things, a private transfer to and from the ship in Miami and an exclusive express VIP pathway to the ship during embarkation. RockStar Suites Sailors will have their very own wardrobe team to help unpack and repack, complimentary pressing service and nightly express swimsuit drying service-- because no rockstar should ever have a wet bottom.”
Cruise ship preview - Virgin Voyages - Scarlet Lady - Rock Star Suites